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Confident as a salmon

because ain't no MFing bear holding us back.

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without compromising fit.

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Fit & Function

designed to be felt.

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We believe that a small change in confidence has a big effect on what you believe you can achieve. Confidence comes from having a healthy body and a healthy mindset. When you look good, you feel good. When you feel good, you feel confident to take on anything.

Our mission is to create high quality fashion that you love wearing, so you feel confident to take on adversity. To face fear, head on. To stand up for what you believe in and do better than yesterday.

Our mission is to inspire a better world.

We want to end forgotten goals because of fear. We want to end depression because of self-doubt and self-hate. We want to end chronic morbidity because of unhealthy habits.

Our mission is to start small ripples of inspirational change and bring together people who will continue it.

Together, we can create tsunamis

What will be your legacy?

Our Why