Every one of our items are carefully designed to be part of a versatile, expressive wardrobe at the intersection of training comfort and self expression. We believe in using premium fabrics to create timeless essentials and statement pieces that are made to last.

Conscious about reducing waste, we produce in limited quantities which means sizes sell fast!

We prioritise quality and style. We aim to inspire the confidence to do and be better. When you're confident in yourself, you break down the barriers you created with fear and doubt. You can be proud of what you've achieved but still learn how to achieve more. Stand for who you are and who you want to be. Ignore the doubters. Commit to the life you want.


Status is misunderstood as bad ego. But it’s a form of respect. Self-respect and respect within your community unlocks opportunities, influence and confidence, increasing your value to yourself and your community. Confidence is key to an amazing life. Confidence allows you to take risks, help people, give back, and create a life you want to live.

Performance comes from creating an unbreakable mindset and a healthy body. Humans are unbelievable creations. We can literally do anything we want if we believe that we can and work hard enough to achieve it. You only need to look to the para-olympics to see that we can overcome disadvantages to outperform an otherwise healthy—but lazy—person. Your mind and body need to work together to really achieve; you can’t have one without the other. Mindset matters. Physical health matters.

We want to stop watching life happen around us and start intentionally living it.